We understand that one-size does NOT fit all. Some clients will be much more suited to email newsletters than one-off announcements, while the reverse might apply to others.
The
best thing about email is that it's so measurable. Try a newsletter for a month or two and then look at the results. Mix up the
the topics you cover to see which garners the most interest. Try a
different layout for each issue. Mixing it up will give you more ideas of what works and what won't. Below you'll find a list of the different kinds of campaigns you can send with sublimeFRESHmail.
Announcements
Often called postcard emails,
these are simple, brief announcements your clients might want to make
informing customers of a special offer, a popular new product or quick
fire sale. These types of emails are typically restricted to a single
call-to-action and should be easy for the recipient to scan in a few
seconds.
Email Newsletters
The primary purpose of an email
newsletter is to build upon the relationship you have with your
own customers. Of course, this might (and should) indirectly result in
an increase in sales, but the focus should be on providing relevant,
useful content your subscribers might be interested in.
Often
the content isn't directly related to your products either. For
example, an online grocer might send a monthly newsletter featuring a
few recipes, a story on the benefits of organic produce and a column
with exercising tips.
Catalog Emails
A catalog based email is fairly self
explanatory, being an electronic version of a print brochure listing
particular products, with the primary goal to encourage customers to
purchase.
Press Releases
If you have a list of media contacts
that have given you permission to contact them, email press
releases can be a great way to attract news coverage. Of course, there
are a number of services that can distribute your press releases to the
media, but maintaining their own list of media contacts can be a great
way for your client to send targeted, personalized press releases only
to those contacts who will be interested.